Cluster Audiovisual Galego

The Audiovisual Cluster presents the results of the AUDIENCELAB Big Data project

Last Friday, March 29, the first action to disseminate the results of the AUDIENCELAB Big Data project took place at the headquarters of the Galician Audiovisual Cluster, in which different formulas were studied to give content to the project and to which they attended, among others, participating partners such as Adivina Producciones, Congo Producciones, CTV, Ficción Producciones or Televisión de Galicia, as well as the ITG.

AUDIENCELAB Big Data, a subsidized project thanks to the program for Innovative Business Groups of the Ministry of Industry, Commerce and Tourism, of which the Cluster is part, aims to create a pilot that allows measuring the audiovisual consumption of young people (between 6 and 18 years) in new consumer platforms such as social networks, OTT, onDemand distribution platforms, etc.

The project focuses both on the implementation of a technological solution that allows the collection of audiovisual consumption data in the new audiovisual content definition platforms and in the acquisition of high-level information that allows segmenting and defining consumption patterns of young people.